Obama buys in-game ads on Massive
October 31, 2008
Political ads are now officially everywhere I look… Wait, I mean Barack Obama is now officially everywhere I look. Barack Obama dropped $44,500 to advertise with Massive, Inc. and buy ad placements in 18 video games.
What a creative way to reach new voters! You read a lot about traditional advertising like TV and radio becoming ineffective at reaching key demos and here’s Obama buying in-game ads to get his message on virtual billboards in racing games.
He (actually, I mean his media buyers) are also being smart about the spend by targeting the geo-targeted the ads to ten battleground states — so only gamers in those states playing on their XBOX will see Mr. Obama.
Another smart idea by the Obama campaign was using LinkedIn to connect with voters.
